Strategic Plan ...

Mission: EMPOWERING MERCHANTS AND RESIDENTS TO PROMOTE AND PRESERVE THE JEFFERSON STREET COMMUNITY.

By empowering, we mean that JUMP directors, staff and members use resources wisely and take responsibility to act - individually and collectively – in ways that build their own success and contribute to the development of the community.

By promote, we mean that JUMP directors, staff and members provide and participate in programs, services and communication that foster resident pride, draw positive attention, respectable commerce and responsible development to the Jefferson Street Community.

By preserve, we mean that JUMP directors, staff and members recognize that Jefferson Street is a legendary place with a vital spirit. By honoring the legacy of what has been the JUMP Board of Directors, staff and members are committed to bringing about the best of what is meant to be.

Vision: JEFFERSON STREET IS A SAFE AND SPIRITED COMMUNITY ALIVE WITH HISTORICAL INTEGRITY AND PRODUCTIVE COMMERCE.

Our vision will be realized when:

The beautiful streetscape is busy day and night with people who live, shop, visit, work and play in the Jefferson Street Community.

The residential population increases because people of all income levels have access to quality housing.

Surveys of the employees and students of TSU, Fisk and Meharry show that at least 50% engage in some economic activity on Jefferson Street at least once per week.

Strategic Goals:

Goal #1: JUMP WILL HAVE AT LEAST 300 ACTIVE MEMBERS BY DECEMBER 31, 2008.

Goal #2: BUILD JUMP AS A SOUND, SUSTAINABLE ORGANIZATION OF ACCOUNTABLE DIRECTORS, STAFF AND MEMBERS.

Goal #3: JUMP BUSINESSES ARE THRIVING, WELL-PROMOTED AND GROW PROFITS.

Goal #4: A COMMUNITY-LED, MIXED USE DEVELOPMENT PLAN WILL BE UNDERWAY WITH ALL LOCAL DEVELOPMENT EFFORTS WORKING TOWARD A COMMON VISION FOR NORTH NASHVILLE.

Goal #1: JUMP will have 300 active members by December 31, 2008.

Strategy: To live the mission, accomplish the objectives, achieve the goals and realize the vision, JUMP will grow a committed and involved membership.

Objectives: A. Involve JUMP members to create and carry-out the action plans for each strategic plan objective.

B. Put a membership marketing and retention plan in place.

-Determine appropriateness of engaging a Fisk or TSU intern to accomplish this objective.

- Research and create the best range of membership levels and benefits for individuals and organizations.

Goal #2: Build JUMP as a sound, sustainable organization of accountable directors, staff and members.

Strategy: Developing JUMP’s internal strength is crucial for the organization to be able to capitalize on external opportunities. JUMP will concentrate on developing reliable and diverse resources in two key areas:

human – board, staff and members

financial – dues, public and private grants, in-kind support and direct revenue generating activities.

Objectives: A. Develop a mission-focused and committed Board of Directors:

Board to determine best approach to structure & resource utilization

o Evaluate use of working committees

Board will live strategic plan through regular update process

B. Compile a comprehensive financial plan:

- research and consistently pursue appropriate, diverse streams of revenue and funding: grants (federal, state, local and private), membership, programs, fund-raising.

C. Implement staff development plans to include complementing paid staff with interns from Fisk and TSU.

Goal #3: JUMP businesses are thriving, well-promoted and grow profits.

Strategy: To bring about profitable and respectable commerce, JUMP will promote and facilitate the growth of member businesses.

Objectives: A. Gather input from members in a study of their business development and resource wants and needs.

-Determine appropriateness of engaging a Fisk or TSU intern to accomplish this objective.

B. Develop an annual marketing and communications plan to include events, advertising and promotions.

- Emphasize relationships with Fisk, Meharry, TSU and local churches

- Highlight the Jefferson Street Community as a desirable destination with offerings and experiences that can only be found here.

Goal #4: A community-led, mixed use development plan will be underway with all local development efforts working toward a common vision for North Nashville.

Strategy: Attracting and retaining residential population goes hand-in-hand with bringing about profitable and respectable commerce. JUMP will be a leader in fostering the economic success and cultural integrity of the Jefferson Street Community by collaborating on a shared vision and cohesive plan for local community development efforts both public and private.

Objectives: A. Define JUMP’s geographic focus.

B. Pursue establishment of a redevelopment district.

C. Convene a community development committee to conduct a community-led development plan feasibility study.

- Compile a comprehensive reference of all existing and proposed community development efforts in the geographic area covered by JUMP.

- Analyze historic preservation as part of the approach to community development.

- Evaluate hiring a community development planning specialist with expertise in historic preservation.

1215 9th Avenue North, Suite 201, Nashville, Tennessee 37208, Phone - 615-726-5867, Fax - 615-726-2078